01 · SIGNAL
Conversion Zone Analytics™
Turn events, campaigns, and buying signals into an integrated nervous system. Revenue teams get clear, prioritized intent, not another dashboard.
I help mid-market B2B SaaS teams turn scattered signals: events, intent, campaigns, buying committees. Into a nervous system that feeds revenue. Built for leaders who want capacity without dehumanizing the work.
I bring the same core approach into every engagement: keep human judgment central, reduce noise, and design systems that help people move with more clarity, confidence, and capacity.
GTM, RevOps, and event ecosystems where signals are fragmented, handoffs are messy, and teams need clearer ways to convert activity into action.
See the revenue practice → 02Businesses that need more structure, better decision support, and practical AI systems that reduce cognitive load instead of adding more tools and chaos.
See the small business path → 03Workshops, keynotes, and advisory engagements that help people adopt AI thoughtfully, build shared language, and stay grounded in human judgment.
Book a session →These are the frameworks I bring into every engagement. Each one maps a specific kind of complexity, and a specific way of resolving it without stripping the humanity out of the system.
Turn events, campaigns, and buying signals into an integrated nervous system. Revenue teams get clear, prioritized intent, not another dashboard.
A decision and workflow model that keeps humans in charge of judgment, ethics, and outcomes, while AI handles the volume across GTM, RevOps, and operations.
A humane systems approach to using AI to reduce cognitive overload and expand capacity, for people navigating chronic illness, disability, and high-complexity work.
Three engagement shapes, scoped to the actual problem. Every engagement starts with a discovery call, so the work we do matches the leverage you actually need.
A structured read of where AI creates leverage in your business, and where it will break things. The AI GTM & Events Readiness Audit for mid-market B2B revenue teams. The AI Growth Gap Assessment for small business owners. You leave with a prioritized map you can act on.
Embedded leadership on the system underneath your revenue motion. For B2B SaaS: stand up event-to-pipeline, buying-committee workflows, and human-in-command AI as your Fractional AI GTM / RevOps Architect. For small businesses: AI operations builds that turn a Gap Assessment into a working system.
Human-in-command AI for the people who actually do the work. Leadership offsites and industry keynotes for B2B revenue teams. Cohort training for small business owners adopting AI. Workshops for government and education on responsible AI adoption and workforce transformation.
AI should increase a team's capacity for judgment, not replace it. The best systems feel like clarity arriving, not automation taking over.
I spent sixteen years inside enterprise B2B SaaS at Workday and Ellie Mae, building the kind of event, GTM, and RevOps systems big software companies pay millions for. I've led programs that contributed over $60M in pipeline from a single flagship event cycle, and exceeded MQL targets by up to 200% through integrated event-nurture and ABM programs.
HArtfull IQ is where that operator experience meets a deeply human point of view, shaped by real complexity, disability, and cognitive overload. AI is genuinely useful. It is also, right now, being used to strip meaning and judgment out of work that needs both. My practice exists to hold that line.
Read the full story →Why ABM programs keep stalling, and what actually happens when marketing and sales start reading the same signals.
Read →A decision model for teams who don't want to outsource judgment, but do want to reduce the administrative weight around it.
Read →Why your flagship event keeps producing lists and not pipeline. What connecting it to the RevOps stack actually looks like.
Read →Thirty minutes. No pitch. We'll look at where your revenue system is leaking judgment. And whether I'm the right operator to help you fix it.